Renaissance Spa
Introduction
Renaissance Spa is your health and wellness retreat, composed of a variety from chiropractic care to physiotherapy treatment and massages. Their aim was to increase the online presence of their spa and make it approachable for new clients using better search engine optimization (SEO) techniques.
Problem
Renaissance Spa had some challenges with prior SEO, and it showed in their ability to rank on the search engine results page. Although they provided impressive services, their website had very low rankings on major search engines including Google. Interestingly, the words that most accurately capture what this chiropractic care, physiotherapy and massage therapy clinic did were substantially under-optimized with poor search results for exactly these types of terms. Furthermore, the website did not have an SEO-friendly structure and content that caused user-friendliness to suffer; hence decreased search engine indexing. These problems were specifically preventing Renaissance Spa from capturing free organic traffic, meaning they could not acquire new clients via online searches.
Solution
PRIME Digital Solutions worked to resolve the SEO issues by executing an effective optimization strategy for Renaissance Spa. We started with a comprehensive SEO audit where we discovered the technical issues, keyword gaps and optimization opportunities. After our analysis, we improved the site content by using key phrases in chiropractic care to physiotherapy and massage treatments. They updated meta tags, titles and descriptions to reflect the search intent of potential clients. We also redesigned the website so that it was easy to navigate and service both users as well as search engines. We also executed a backlink strategy to build the prestige & trustworthiness of this site in front of search engines. Both of these efforts were in place to help increase the website's rankings (SEO) and its organic traffic, with the overall goal attracting more clients.
Result
Renaissance Spa experienced a huge increase in online exposure. The site also started moving up in searches for highly relevant keywords, which meant it gained organic traffic and more calls/emails from potential clients. Even our website changes led to more users engaging with the content and converting, which in turn gave us higher rankings. Renaissance Spa managed to make itself visible to enough new customers that it resulted in a successful sea change for their business, an exemplification of how targeted SEO strategies can help grow businesses by capturing demand at the root source.
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