MODERN BLISS
Introduction
Modern Bliss operates a massage therapy center that is famous for offering sports massage, physiotherapy, HS treatment aside from regular message services. The center wanted to expand its online presence and reach, targeting a wider array of prospects via social media.
Problem
Although modern bliss encountered a lot of problems when it came to promoting its services on social media. The center was facing the problem of inconsistent branding due to each social site they were using promoting their brand in a different way and therefore confusing clients. Their posts have gone flat with very few likes, comments and shares which means it is hard to build a strong community for their brand. Their content also suffered from lack of focus, and they just didn't get their target audience. Social media advertising also missed the mark and it seemed like advertisements never quite hit their intended audience with less than optimal ROI.
Solution
PRIME Digital Solutions came to the rescue creating a well-structured and consistent brand identity for Modern Bliss on every social media medium. We developed a persona-specific content strategy and posted audience-focused, educational positing showcasing the unique service offerings by their center. In addition, interactive elements were introduced to increase engagement and generate a more compelling online presence. In addition, PRIME fine-tuned their social media advertising campaigns by improving the parameters to which they targeted and optimized ad creatives based on what had an edge in reaching who and how. This method greatly increased Modern Bliss ability to reach potential customers and overall online presence.
Result
Modern Bliss saw great social media marketing results thanks to the intervention from PRIME. The online personality was toned down and the social media website of the Center became more congruent to their identity. For this client, engagement rates jumped significantly to provide much more relevant conversation with their audience. These new refined advertising campaigns not only targeted their target market, causing a reinforcement of service awareness and excitement. These overall strategic shifts led to more client inquiries and bookings as a whole, which shows that this social media marketing strategy is working beneficently.
INSIGHTS
Passion-Fueled Innovation
Our passion-fueled innovation is at the core of everything we do. By continuously pushing the boundaries of creativity and strategy, we provide our clients with forward-thinking marketing solutions that drive real results.
- Creative strategies drive success
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