Parish
Introduction
Parish is a non-profit charity organization supporting local communities. Despite the many good intentions, Parish was unable to engage beyond a core group of support and struggled with marketing their message in social media.
Problem
There has to be some sort of a social media presence, or at least they have not put much effort into outreach so donors and potential supporters are hard to reach. The posts were directionless and did not resonate with any one community, therefore having low engagement to no impact. The content was often too broad, lacking enough of an emotional connection to drive even more views. Parish was also poorly designed for targeted outreach and brought few followers of shared value or mission to their social media channels.
Solution
We started by crafting a content plan that really zoned in on the original propositions of Parish life-saving regional charity work. Through a series of expressive point-of-view posts and stories, we managed to tap into different emotions within the community causing more donors. Additionally, we incorporated interactive components such as polls and Q&A sessions to drive engagement. We optimized Parish social media profiles and designed targeted advertising campaigns to attract regional charity efforts, giving them greater reach.
Result
Parish saw an immediate transformation in the online performance after optimizing the social media strategy. Engagement went through the charts and people started commenting on their posts, having a discussion. In turn, the targeted campaigns were able to reach new eager followers seeking local feats of strength and those passionate about supporting their communities. This allowed Parish to spread more awareness of their missions and gain the donations that would help advance them.
INSIGHTS
Passion-Fueled Innovation
Our passion-fueled innovation is at the core of everything we do. By continuously pushing the boundaries of creativity and strategy, we provide our clients with forward-thinking marketing solutions that drive real results.
- Creative strategies drive success
- Innovation at our core
- Forward-thinking approach guaranteed
- Passion fuels our creativity
