DREAM SCAPE INTERIORS
Introduction
DreamScape Interiors is a multi-disciplinary architectural firm, offering services in architecture, master planning, urban design and interior architecture. However, they were looking to improve their digital presence by revamping the UI/UX design for better presentation of different verticals on a single platform and gaining attraction from potential prospects.
Problem
Here are a number of challenges that DreamScape Interiors faced in their UI/UX design. Their wide range of services architecture, master planning, urban design and interior architecture were proving tough to represent in an elegantly simple way. The platform wanted to showcase their skill but without coming across as information overload. Since they offered a complex array of services, it was important to ensure that users could navigate them up without much thought. The visual consistency across the platform should be proper when trying to differentiate between all those services. Besides, maintaining a balance between form and function was challenging because the website needed to be super esthetically pleasing so that visitors stayed on site longer and went through DreamScape Interiors portfolio.
Solution
To tackle these challenges PRIME Digital Solutions designed the UI/UX plan strategically. Initially we did a detailed study on services and targeted the audience of DreamScape Interiors. The new user interface we created was clinical and simple allowing their wide range of projects to be shown off in an efficient manner. Using a modular design reduced the rules and enabled consistency in style while providing space to present multiple services. Our navigation is seamless and easy to traverse so that the users can always find what they are looking for. We were able to include interactive elements along with high-quality visuals thus making the users more engaged. Furthermore, we worked on improving the responsiveness of the website so that it could be accessed seamlessly over different devices.
Result
The UI/UX design improved their digital persona drastically. Users could easily access different elements of the site and learn more deeply about what DreamScape Interiors has to offer. The design needed to be consistent but versatile enough to showcase their talent in different areas without bombarding visitors with too many disparate examples. This meant higher user satisfaction and more exploration of their portfolio in this engaging user experience. The end result of the project helped overcome some large challenges and, as a consequence, DreamScape Interiors now stands ahead online with sound domestic product service offerings. Ultimately, providing solutions that surpassed their expectations and positioned them for future growth.
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